The paint industry new change channels The network marketing into the mainstream

In today's society, network marketing is a kind of beloved even indispensable way of sales. In network sales growing today, many enterprises and industries are chose this way of selling. As the coating market the competition, the traditional marketing methods cannot meet the demand of the development of the dealers, sales of network for coating seems to be a new growth point. A lot of coating enterprise to carry out the network marketing channel, but received the effect of uneven. While with the rapid development of Internet, the network's increasing influence, most of the coating enterprise consciousness to make good use of network platform, can bring economic benefits. But many companies do not have enough importance to network marketing the new sales model, some enterprises just stay on oral attaches great importance to the propaganda, but no any action; Some enterprises simply understanding the network marketing as a website promotion, set up a simple web site, "ten years" poor, unattractive, the propaganda effect is almost zero. In fact, the network marketing enterprises to carry out online throughout the entire process, including information collection, information release, to carry out online trading of electronic commerce. Is the enterprise through the network advertising, search engine, links, news online hype for network popularization, the ultimate goal is to increase sales and improve the brand value of enterprises marketing model. The paint industry new change channels The network marketing into the mainstream And nine is building materials net think that, as an important link in the network marketing, network marketing is the least investment, get effective the fastest, the best effect of enlargement popularity and influence, in the form of television advertising, although also has the advantages of wide spread, but cost is too high, such as the three trees this year cost 40 million obtained CCTV gold section exclusive rights to "Oriental horizon". In addition, even had a CCTV naming rights, the three trees or with portals such as baidu, sina, tencent drew up annual network transmission plan, visible network marketing propaganda influence. Network marketing can be specific to several steps: first is the platform of website construction and maintenance; Followed by the network advertising, this part of the cost is more, the staff need to plan better propaganda theme, so that the advertising resources into full play; Soft promotion again is network public relations, the network media, crisis pr processing and website optimization is also included in this part, this part is the most can reflect the ability to work and the creative part, the corporate brand and reputation mainly comes from the part of the work; Finally, the network activity promotion planning, network planning, site project planning, network marketing is a way of using the Internet platform to promote. In the process of development in the future, the network marketing will revolutionize marketing mode of the traditional coatings industry in our country, promote the new revolution of coating industry in China marketing model, the traditional marketing will become a thing of the past.